Promotions: Driving Awareness, Traffic and Sales For Your Business

We live in a 'what have you done for me lately' world. That means businesses have to keep things fresh, both in terms of products, services and promotion.
Business owners know what products and services their customers want the most. Sometimes, though, customers have to be made aware of some other options. Either way, CM2 will create promotions designed to increase sales, awareness and customer loyalty.
CM2 will work with you to decide which products or services will be the focus of each promotion. We will then track the results & provide a detailed summary of the promotion.
Business owners know what products and services their customers want the most. Sometimes, though, customers have to be made aware of some other options. Either way, CM2 will create promotions designed to increase sales, awareness and customer loyalty.
CM2 will work with you to decide which products or services will be the focus of each promotion. We will then track the results & provide a detailed summary of the promotion.
If You Can Answer Yes To All These Promotions Questions-
You Don't Need CM2
Here are five questions regarding promotions. If you can answer 'Yes' to each of them, you've got things handled and quite honestly, you don't need us to help you. However, if you can't...
- Are you doing promotions on a monthly basis?
- Are you involving your vendors in your promotions?
- Do you track how much revenue each promotion generates?
- Do you track the customer involvement each promotion generates?
- Do you track the number of new customers each promotion generates?
Download Our Promotions Presentation

2024_cm2_promotions_presentation-web.pdf | |
File Size: | 369 kb |
File Type: |
Motorsports Marketing: Effectively Reaching America's Most Loyal Consumers
]Motorsports Marketing provides a phenomenal opportunity for organizations to create and develop brand identity and awareness, position their brand and products in the marketplace- differentiating themselves from their competition and implement merchandising programs. All of this is done while also being able to use the platform as an opportunity for employee incentives and develop vendor relationships in the process. In addition, all of the opportunities can be implemented on a national, regional and local level- simultaneously.
NASCAR
Landon Huffman Racing: Racing In The Digital And Real World In NASCAR

Landon Huffman is a twenty-first century man- race car driver, e-sports entrepreneur, marketing guru- and 2022 Hickory Motor Speedway Champion. Needless to say, CM2 is proud to have him as part of our family.
Highly regarded in the world of racing, Landon Huffman has a proven track record in every series he's ever raced in. For 2023, we have opportunities with Landon in everything from the NASCAR XFINITY Series, the NASCAR Camping World Truck Series, the NASCAR Advance Auto Weekly Late Model Series, iRacing, CarsTour and more.
"I don't think you can get a wider variety of marketing platforms than you can with Landon," says CM2's Nick Amadio. "It allows us to offer a program for pretty much an budget." For more details on opportunities with Landon Huffman in 2023, click on the button below.
Highly regarded in the world of racing, Landon Huffman has a proven track record in every series he's ever raced in. For 2023, we have opportunities with Landon in everything from the NASCAR XFINITY Series, the NASCAR Camping World Truck Series, the NASCAR Advance Auto Weekly Late Model Series, iRacing, CarsTour and more.
"I don't think you can get a wider variety of marketing platforms than you can with Landon," says CM2's Nick Amadio. "It allows us to offer a program for pretty much an budget." For more details on opportunities with Landon Huffman in 2023, click on the button below.
Garrett Smithley- Opportunities in All Three of NASCAR's Top Series In 2023

One of the fast rising stars of NASCAR, Garrett Smithley has a unique marketing program built on B2B networking and sales. Organizations that partner with Garrett can choose between the NASCAR Cup Series, NASCAR XFINITY Series , the NASCAR Gander Outdoors Truck Series or a combination thereof.
"Our program is designed to show a return on investment from the get go," says Smithley. "In today's market, you have to think outside the proverbial box when it comes to sponsorship and marketing. I think our approach does this in a way that our marketing partners can succeed from the start."
"Garrett is a sponsor's dream," says CM2's Nick Amadio. "He has an exceptional ability to connect with the fans and fully understands his role as brand ambassador for his sponsors. And, just as important, he's a very good race car driver who takes care of his equipment, which means not only do car owners like him, but the sponsor's logo looks just as pretty on the car at the end of the race as it does at the start."
"Our program is designed to show a return on investment from the get go," says Smithley. "In today's market, you have to think outside the proverbial box when it comes to sponsorship and marketing. I think our approach does this in a way that our marketing partners can succeed from the start."
"Garrett is a sponsor's dream," says CM2's Nick Amadio. "He has an exceptional ability to connect with the fans and fully understands his role as brand ambassador for his sponsors. And, just as important, he's a very good race car driver who takes care of his equipment, which means not only do car owners like him, but the sponsor's logo looks just as pretty on the car at the end of the race as it does at the start."
Fourteen Time NHRA Winner Steve Johnson- Pro-Stock Motorcycle Racer

Steve Johnson, a fourteen time NHRA winner, has enlisted CM2 for representation for the 2022 season.
"Steve is a phenomenal brand ambassador," says CM2's Nick Amadio. "He is a thirty-four year NHRA veteran, yet has more energy than a 5 year-old who's downed a dozen Pixie Stix."
"Our program blends very well with the CM2 approach," notes Johnson. "Their formula of branding plus activation plus engagement equals increased sales and brand loyalty for our marketing partners. "
Steve's off-track efforts are as, if not more, impressive than his two U.S. Nationals Championships. He is a major supporter of technical education and created the “Market Your Brand After The Diploma” national high school employment readiness program. He promoted career technical education career paths with high school students for over 20 years. He is a spokesperson for TechForce Foundation and is a co-founding board member of B.R.A.K.E.S. advanced teen safe driving school. In addition, he has a deep passion and support for all branches of the military – speaking at U.S. Army bases about motorcycle safety.
Fast Facts On Steve Johnson:
• Steve Johnson is famous for his boundless energy and passion, which has made him one of the finest brand ambassadors in all of sports.
• Steve has fourteen wins and thirty final round appearances
• Steve is a fourteen time winner, scoring two U.S. Nationals Championships, which is the "Daytona 500" of drag racing, and most recently won the Circle K NHRA Four-Wide Nationals in April 2022.
• Steve's hobbies include riding and racing dirt bikes, golfing, and hanging out with friends and drivers at NASCAR races
• At the track, his hauler features an 80 foot long canopy that allows for not only a great area for dining with guests, but it also provides space for a mobile showroom and an activation area.
• His Exclusive “Reaction Time” Interactive Program draws a lot of attention at our hauler (and at trade shows and other off-site events). It provides an excellent opportunity to engage potential customers for an extended period of time.
• Marketing partners are able integrate their brand into a sport that is fueled by it’s fans’ passion.
• We can hold “Special, Invite Only” Events at the racetrack the night before the NHRA action begins
• Our marketing program is built around branding, B2B activation and B2C engagement, both at and away from the track, and cause marketing.
• Steve Johnson Racing and CM2 will promote your brand through digital, broadcast, print and social media.
"Steve is a phenomenal brand ambassador," says CM2's Nick Amadio. "He is a thirty-four year NHRA veteran, yet has more energy than a 5 year-old who's downed a dozen Pixie Stix."
"Our program blends very well with the CM2 approach," notes Johnson. "Their formula of branding plus activation plus engagement equals increased sales and brand loyalty for our marketing partners. "
Steve's off-track efforts are as, if not more, impressive than his two U.S. Nationals Championships. He is a major supporter of technical education and created the “Market Your Brand After The Diploma” national high school employment readiness program. He promoted career technical education career paths with high school students for over 20 years. He is a spokesperson for TechForce Foundation and is a co-founding board member of B.R.A.K.E.S. advanced teen safe driving school. In addition, he has a deep passion and support for all branches of the military – speaking at U.S. Army bases about motorcycle safety.
Fast Facts On Steve Johnson:
• Steve Johnson is famous for his boundless energy and passion, which has made him one of the finest brand ambassadors in all of sports.
• Steve has fourteen wins and thirty final round appearances
• Steve is a fourteen time winner, scoring two U.S. Nationals Championships, which is the "Daytona 500" of drag racing, and most recently won the Circle K NHRA Four-Wide Nationals in April 2022.
• Steve's hobbies include riding and racing dirt bikes, golfing, and hanging out with friends and drivers at NASCAR races
• At the track, his hauler features an 80 foot long canopy that allows for not only a great area for dining with guests, but it also provides space for a mobile showroom and an activation area.
• His Exclusive “Reaction Time” Interactive Program draws a lot of attention at our hauler (and at trade shows and other off-site events). It provides an excellent opportunity to engage potential customers for an extended period of time.
• Marketing partners are able integrate their brand into a sport that is fueled by it’s fans’ passion.
• We can hold “Special, Invite Only” Events at the racetrack the night before the NHRA action begins
• Our marketing program is built around branding, B2B activation and B2C engagement, both at and away from the track, and cause marketing.
• Steve Johnson Racing and CM2 will promote your brand through digital, broadcast, print and social media.